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February 25, 2009

In this day of Tivo and Instant Messaging, you have one chance to get it right – and that one chance can happen in a split second. The new “word of mouth” electronic communication tools like Twitter, Facebook and StumbleUpon create, capture and cement images in an instant. Every company needs a plan and every employee needs to be familiar with that plan. Without one, you run the risk of being torpedoed by one overlooked detail or by one slip of the tongue. And lest you think your reputation lies solely in the hands of your PR department, guess again. Every employee in your organization holds your reputation in their capable (or incapable) hands. Here’s a prime illustration. Click the link below and listen in as a Verizon customer tries (tries being the operative word) to get some answers on his cell phone bill.
After you get over your shock, you’ll realize how important it is to have EVERY person affiliated with your business; educated, primed, knowledgeable and articulate about every aspect of the job. Otherwise, your blunder may just end up on the World Wide Web for all to see negatively impacting your reputation and bottom line.


One Comment leave one →
  1. February 27, 2009 12:28 am

    Could not agree MORE!
    Companies think they can “buy” their way out of a bad reputation instead of managing it.

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