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Use Google News Alerts to Stay Afloat!

March 13, 2009

Most of us have a love/hate relationship with the internet. On one hand, is there any way you could ever live without your computer these days? I know I couldn’t! On the other hand, you can get sucked in to surfing the net for hours. How long have you spent looking up topics that interest you, or staying current on your industry’s trends, or even checking to see if your business is being talked about? If you’ve never heard of, or used Google alerts, now is a good time to learn!

A basic news alert can be filled out at, but there are tricks you can use to fine tune your search to a specific city or state, or even a specific news source. To do that just go to Google News advanced search, type in your specifications, click “Google search” and then copy/paste the search terms into your Google news alert form.

Business owners will benefit from searching beyond traditional media sources.  Monitoring “new media” a.k.a. blogs and social media sites like Facebook and Twitter could be the life preserver that keeps your business afloat.  If someone comments about a bad (or good) experience with your business, this service will find it. Google news alerts can scan blogs for your business’ name, giving you the chance to react any time you are mentioned.  If you want a good example of why monitoring social media is important just Google “Motrin moms ad” and you’ll see exactly what I’m talking about! Or check out these links for the story!



Here’s a recap of the entire story:


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